Tuesday, November 28, 2006

on strengths and weaknesses

TV journalists deliver news real time. We work with video or live pictures, and most of the time it's the best way to tell a story. No long words needed. TV also has such a wide reach that's why it's a very powerful medium. It makes one famous or infamous quickly, it demands immediate results and pushes officials/people to action.

But news on tv is limited by time. An hour's newscast contains all the stories gathered in day, which means a single report can only run 1-2 minutes max. How much can you say in such a short time? And it's not permanent. If you missed the news on TV,tough luck. Go check the net or the papers tomorrow.

Print's greatest advantage over tv and radio is the fact that it stays. One can always go back to read something that's printed and published. It also gives room for analysis, allowing greater understanding of the news. Unfortunately, it has a decreasing market. Less people have time to read the papers nowadays and only do so when a big story happens.

News online on the otherhand, takes the advantage of both broadcast and print, and makes it even better because of accessibility. It can operate real time or close to real time, since news sites are updated immediately. Images and pictures can also be uploaded. And just like print, what's published online stays.

With all their strengths and weaknesses, I use tv, radio, print and online to get news everyday. Depends on the time I have, the access to internet or the lack of it when I'm mobile. Opportunities for traditional media grow each day because of convergence. But those wary of change can view the same opportunities as threats as well.

Take for example the multi-tasking of journalists. It can open opportunities to deliver news in multiple platforms; but the same opportunity can also be seen as a threat by those who do not want additional work on their hands.

1 comment:

Susan said...

Hi Marieton,

I agree with your last statement on opportunities and threats. Unfortunately changing mind set is the most challenging task for all of us. I have colleagues, not necessarily seniors, who are quite "intimidated" by technology, but disguise it with arrogance and unwillingness to learn. I admit programming is not everyone's cup of tea, but there has to be some willingness to adapt to the changes in the way we convey our stories to our audiences.